On a recent sales trip to one of the local restaurants who ran into local photographer who was so impressed with our packaging that he wanted to take some pics of them. Many thanks to Anthony Francis of Golden Hour Photography, Grenada. He’s really captured our products well.
All things rum
A couple weeks ago our team took part in an event that showcased locally made products, hosted by Foodland.
Not only did we get to connect with other local producers, we got to meet current and prospective customers as well. For us the experience was gratifying and it gave us the opportunity to hear from customers first hand. We were surprised to see how many people knew about our products and were able to spot the changes in our bottles. The new bottles are a hit! Hearing their stories of our products was another highlight of the event, too. As a company, we have our own story, but hearing from customers stories about their experience with our products was something quite special. They were clearly making the products their own, as they should, and were incorporating them into their family rituals, social events and the like. We even learned what their favorite mixes were. People seemed to like mixing with cranberry, coke and some other interesting blends were mentioned and recommended.
The reception to the new bottle changes were welcoming and we even had a visiting Swiss gentleman take one of our samples off our hands. He loved the bottle that much and is a fan of aged rum. When a customer wants to pay for a sample, that’s pretty much a good sign. So we sold him the sample, wished him a great onward journey home and hoped he enjoyed our rum. We would like to think the Canne Royale Extra Old is keeping him warm over there in Switzerland 🙂 We hear it gets pretty cold over there.
It was a nice evening of sipping, chatting and interacting with the life and blood of our brand – the customers. We look forward to doing it again soon.
Features and reviews like this always make our day. Check out this recent feature from Modern Distillery Age.
While some brands of rum are products of boardrooms, spreadsheets and focus groups, others are created as labors of love and exist due to personal conviction and dogged tenacity. Such is the case with the altogether sensational Canne Royale Extra Old Rum from Grenada.
It is the charge of master blender Eeron Redhead of the Eastern Caribbean Rum Company. He is very much the heart and soul of the spirit. His name may not be on the bottle. His likeness may not be on the label, but rest assured, Eeron Redhead has poured blood, sweat and tears into the brand. Operations at Eastern Caribbean Rum Company take place in the parish of St. David’s on the southeast coast of the island. The area is referred to as the “Cane Belt” for having been the home to numerous sugar cane plantations, molasses and rum producers over the past 300 years.
Redhead’s skill and artistry is a legacy passed down from three generations of rum distillers and blenders. The patriarch, cellar master Louis Strauss, immigrated to Grenada after World War II and began his tenure at La Sagesse Estate Distillery. Louis Strauss eventually secured a protégé, Joseph Chasteau, who learned the art and science of rum blending and passed the knowledge down to Redhead.
The spirits in the Eastern Caribbean Rum Company portfolio are handcrafted in small batches and in limited quantities. Each is a blend of rums of various ages that are distilled in column stills or traditional pot-stills and derived from different types of fermentations — either from molasses, cane syrup or fresh cane juice. In addition to locally distilled Grenadian spirits, the company sources its rums from select distillers in Barbados, Trinidad and other Caribbean producers. The various rums provide Redhead a rich palette of tastes and styles with which to create truly memorable spirits. The elder statesmen of the range is Canne Royale Extra Old Rum, an elegant blend of rums aged up to eight years in charred, American white oak barrels. Redhead has mastered the technique of hand adjusting each batch to yield consistent color, taste and quality. Canne Royale is bottled at 40% ABV. Be prepared to be impressed.
This noble rum has a burnished copper hue, a medium weight, velvety textured body and an array of bakery-fresh aromas — vanilla, caramel, brown sugar, cinnamon and dark chocolate. Be patient and allow this rum plenty of time to breathe in the glass. You’ll be richly rewarded. Its initial entry is spicy warm as it quickly expands filling the mouth with the palate pleasing flavors of honey, brown sugar, tropical fruit, vanilla, cloves and anise. The lingering finish is spicy, well balanced and extremely flavorful. Canne Royal Extra Old is an ideal rum to serve neat in a snifter after a fine dinner. Its delectable cache of flavors is absolutely captivating. That said, the rum is also a marvelous choice to use as the foundation in a craft cocktail or a tall, iced concoction.
Eeron Redhead and the Eastern Caribbean Rum Company also market several other styles of rum. Premium Cannes Brûlées Classic (40%, ~$24), is available in both a white and amber version. It’s made according to a local Grenadian recipe and comprised of a blend of rums barrel-aged for one to three years. Cannes Brûlées Banane (30%, ~$20), is a banana-flavored rum. Each of these expressions enjoy unlimited creative applications behind the bar.
Eeron Redhead, all of our futures should be so bright.
Finding reviews about our products is always an interesting thing. Just for fun we did a search to see what reviews were online about us. A quick search turned up the following. We love getting feedback on our products. I you want to share you review, feel free to get in touch to send yours.
- Wine Enthusiast on Canne Brulees Classic Dark Rum
- Wine Enthusiast on Canne Brulees Classic White Rum
- Proof66 on Canne Brulees Classic Dark Rum
- Tasters Guide
- Rum Shop
- Benash Liquors on Canne Royale